Monday, October 3, 2011
I've been making it a practice to briefly discuss the state of the blog at the end of each quarter, and it's that time again (I actually forgot last quarter so this report can cover Q2 as well).
Overall blog stats are as above according to SiteMeter - these are individual visits/month since I started this blog in November 2009. Current readership level probably corresponds to something like 800-1000 people on a weekday and about half that on a weekend. You can see that the Arab Spring was very kind to me with readership more than doubling from late 2010 to a peak in May. Since those heady days things have been more discouraging! It's always a littler harder to see the stats sliding than growing. However, between my time at the Oil Drum and this blog I've been around long enough to know that the key factor is this:
Note that the peaks and valleys in my readership coincide quite well with the peaks and valleys of oil prices. Clearly people still see me primarily as a peak oil blogger. I have intentionally set the frame of this blog broader because I think peak oil is only one of several very important challenges that humanity faces. Still peak oil is a perfectly good place to start, and will hopefully lead to a broader conversation over time as my expertise and knowledge-base and blog-authority continue to grow.
My trick for motivating myself to get out of bed and blog when stats are sliding is still the same: I visualize my audience physically assembled in the cafe to hear what I have to say. Then it's easy. It's a privilege to have anyone pay attention to my thoughts and I'm deeply grateful to all of you. It also seems to me that there's still an overall upward trend underlying the oil-price driven peaks and valleys.
Of course oil prices (and thus my stats) could go lower still if the situation in Europe evolves into a full-blown financial crisis. Still, I think the Saudis can and will set a floor on Brent not too far below where it is now so hopefully the next trough in readership will at least be above the last trough!